Donald Trump is an
aberration in our national story. He is not America. Our
greatest Presidents have been about uniting us all and appealing to our better
angels. At our best, we stand for the American Dream for
ourselves and for the world.
The Democratic
candidates are smartly focusing on healthcare/pre-existing conditions, what the
people have said is most important to them. But there is also the
bigger story of what America stands for.
Three days ago, we decided to tell that story. What is happening now under Trump is not America. We want to remind people to vote not only for healthcare, but for the values that Americans of both parties have long cherished and defended.
This is an inclusive
message to independent voters, moderate Republicans and Democrats, and people
who are bothered by Donald Trump’s behavior.
Our hope is that this
one-minute message would go viral and, in the last days before the election,
remind our country of its highest ideals and what is at stake. This
is not simply a rational policy message, which the Democrats tend towards, but
an emotional appeal to what matters most about America, our values and ideals,
and that we have to vote to get them back.
Our creative strategy
is to use the haunting David Bowie song, “This is Not America,” while showing
the fear and violence stoked by Trump, transition to the dream of what America
has been and can be again, and close with a call to action to vote for the
dream.
If you agree with this
message, please post it on social media and share with your networks as
soon as possible.
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