- Week of August 12 – The news of the week is that Romney names Paul Ryan his Vice-President, and the media cycle is all about the Ryan Budget, the deficit and Medicare –-not jobs.
- Week of August 19 – Senate candidate Todd Akin’s bizarre comments about abortion overtakes the national news. This shifts the campaign discussion to social issues, specifically women’s rights and abortion.
- Week of August 26 – This is the week of the Republican Convention. The consistent message was to “humanize” Mitt Romney (and, secondarily, to introduce Paul Ryan). And the most memorable event of the convention was, by far, the unscripted “Eastwood and the Empty Chair” routine. You had to be watching the undercards to find consistent pummeling of Obama on jobs.
- Week of September 2 – Romney had no chance to control the message in the week of the Democratic Convention.
- Week of September 9 – No sooner did the conventions end when tragedy strikes in Libya. With the Mideast protests and violence, and Romney’s widely panned “rapid response,” the dialogue shifts to foreign affairs.
- Week of September 16 – The Romney video is released, and Romney is forced to spin it into a dialogue about competing government philosophies. Not a bad spinning job, but off-message yet again.
Meanwhile, come back Monday for an update of the Dashboard...to see how the latest has played with the electorate.